TRUTH ON TAP & TRUTH TO GENERATIONS
Yahoo
Problem:
Gen Z has short attention spans, and they struggle to trust what they read online.
Solution:
Deliver the truth to Gen Z and spice it up by translating articles into Gen Z slang.
Copywriter:
Molly Egan
Art Director:
Introducing “Truth on Tap,” an overlay AI tool automatically applied to all content you view on Yahoo. It delivers real-time truth verification for everything you see on the Yahoo search engine.
We’re transforming the entire browser experience. Every post, article, podcast, video, and search on Yahoo is filtered through “Truth on Tap.” Continue from the landing page to experience it on Yahoo.
In real-time, watch as false content is flagged and corrected.
Take this post on X—the wild west of the internet—where misinformation runs rampant. Now, any inaccurate content you encounter online will be reined in.
We also created “Truth to Generations,” a new AI tool that puts articles into Gen Z slang, or any generation’s slang.
Take this scientific article. Here’s the translation using Gen Z slang:
