LIBERATE YOUR LOVE
Velveeta
Challenge from the One Show Young Ones Brief:
Encourage Gen Z to unapologetically live in outrageous pleasure with Velveeta as their pleasure wingman.
Insight:
People are afraid of being judged, and are often judged, for loving Velveeta
Big Idea:
Make loving Velveeta judgment-free.
Execution:
Create an immersive experience to bring together Velveeta cheese enthusiasts in a judgment-free zone.
Awards:
Ads of the World
Copywriter:
Molly Egan
Art Director:
