THE UNITED STATES OF GILEAD
The Handmaid’s Tale and Hulu
Problem:
People roll their eyes at comparisons between our society and dystopian stories, thinking issues could never escalate to that level in the real world.
Solution:
Dystopia isn’t just a story anymore—it’s happening right now. The United States is eerily becoming a dystopia, just like Gilead in The Handmaid’s Tale.
Awards:
One Show Young One’s Shortlist Award
Graphis New Talent Honorable Mention Award
Ads of the World
Copywriter:
Molly Egan
Art Director:
Dystopia is Already Here Outdoor Posters
The United States is eerily becoming a dystopia, just like Gilead. See it for yourself.
Dystopia is Everywhere AR Filter
Point our “Dystopia is Everywhere” AR filter at the Washington Monument, and see it transform into the Republic of Gilead.
Cursed Be the Controlled Condoms
Use our “Cursed be The Controlled” condoms as an act of defiance.
Us the Gilead version or U.S. version.
